Who is Jeffrey Fox?
Jeffrey Fox was marketing specialist of Sales and Marketing Management journal and he was marketing specialist of National Industry Association. He was elected as "Best marketing manager of the year" award by American Marketing Association. In addition, he workedfor some international companies and than founded his own company : Fox and Co. marketing services.
12 rules
1. A costumer is important for business ideas, technologies, managers and everything in workplace. Marketing specialists shouldattain costumers and keep getting them.
2. When your cost of the product is less than thevalue of the product which you sell to the costumer, youwill be able to sell more and satisfy your costumer.
3. Every marketing strategy has three elements: product information, market information and reasons.
4. Customers divided into three groups: First group of costumers use and know your product, second group knows the product but don't use it",third group doesn’tknow and use your product. When you do it you will know "why the first group uses your product?", "why the second group doesn't use your product?", "how can you sell your product to the third group costumers?". ?
5. Quality is one of the main important product of the Marketing.
6. Research and product development are the responsibility of marketing.
7. Sale is one of theresponsibility of marketing. Position of marketing manager is togive advice to sales people for where compatible for best deal. Position of sales managerchoose right salesmen and develop they.
8. Your profit depends on how much you give training to salespeople. (The more training you give to sales people the more you will get profit) .
9. Marketing have three important words. These words are "to apply, to apply and to apply". Ideas are necessary but when you cannot apply them,they will not be important.
10. The name of the brand is necessary as product.
11. Nice brand names for the product is to use words such as short, beautiful and suitable.
12. Technology doesn't sell, marketing sells. You never believe in technology, which sells itself. Nothing does sell itself.
About Cavid Abasov
